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Showing posts from April, 2013

Engaging On Facebook Is About Relationships

You've probably heard that success using Facebook is about engaging with your audience, but what does that really mean? Engagement doesn't just mean getting likes and shares. You have to build a relationship with your fans to really engage them. How can you build a relationship with your fans? A relationship in real life is all about give and take, so how can we translate that to online relationships between your Facebook page and your fans? It all starts with building a dialogue. There aren't any good relationships that don't have meaningful conversations. You have to ask questions, and want to hear the answers, and then respond to those answers. Keep in mind, not everyone is going to agree with everything you say. That's another thing about relationships. There are always going to be some points of disagreement. It's how you go about responding to and resolving those problems that will determine whether your relationship with those fans will cont

The Five Elements Every Medical Blog Needs

Blogging has become a vital part of the medical industry’s marketing strategy, so much so that it’s rare to see a hospital, pharmaceutical company, or even a private LASIK clinic without a blog of their own. But having a blog alone isn’t going to set you apart from the thousands of other medical bloggers you’re competing with to gain rank. To maximize your blog’s potential, you’ll need the following elements. From author bylines to social-media-ready images, incorporate these elements to give your blog the extra boost. Your marketing will be more effective, your readers will be more responsive, and your business will thrive!  Comments Section Many medical practices stray from including a comments section on their blog because they fear bad publicity, not complying with HIPAA policies, or both. Furthermore, comments allow spammers and self-promoters of all kinds to write in their own messages, plague your blog with unwanted links, stir up controversy, and so on. Needless

3 Simple Ways Your Dealership Can Monitor Online Reviews

The success of your business now lies in the hands of your customer. Today, aside from providing their thoughts on your business through word of mouth marketing, they’re also taking to popular social media sites and online review sites to share their opinions, and these opinions can have a major impact on your business. It’s extremely important that your dealership start monitoring online review sites like Edmunds and DealerRater to ensure that your business is successful. By monitoring online review sites, you can learn exactly how your customers feel about your dealership, and you can also use the information to learn if there are areas that need improvement. Most dealerships ignore monitoring review sites because they feel as if it’s too time consuming, but the following are three simple ways that your dealership can start to successfully monitor online review sites. 1. Claim your business. Each and every online review site allows you to claim your business on its