You've probably heard that success using Facebook is about engaging with your audience, but what does that really mean? Engagement doesn't just mean getting likes and shares. You have to build a relationship with your fans to really engage them. How can you build a relationship with your fans? A relationship in real life is all about give and take, so how can we translate that to online relationships between your Facebook page and your fans? It all starts with building a dialogue. There aren't any good relationships that don't have meaningful conversations. You have to ask questions, and want to hear the answers, and then respond to those answers. Keep in mind, not everyone is going to agree with everything you say. That's another thing about relationships. There are always going to be some points of disagreement. It's how you go about responding to and resolving those problems that will determine whether your relationship with those fans will cont
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