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5 Ways To Use Social Media To Launch A Book

-Have a Book Cover Designing Contest Although it hasn't been used too often, this technique can go a long way in generating interest around your book, and chances are, you'll probably be able to get yourself a variety of book cover designs to choose from. Everybody loves a good contest, and it's one of the best ways to capitalize on the ‘viral’ factor of social networks. Just set the ball rolling by convincing some of your friends to put the details up as their status or tweet about it, and watch the ripple effect take place. Make sure your contest page has some details about the book - putting up a couple of extracts from the book will help you gather more interest around the book. -Lure the movers and shakers The first step in this technique involves finding the so called ‘movers and shakers‘ in your genre of books i.e. the bloggers and reviewers who have large fan followings. Once you have identified them, try getting them to review your book or even just

Engaging On Facebook Is About Relationships

You've probably heard that success using Facebook is about engaging with your audience, but what does that really mean? Engagement doesn't just mean getting likes and shares. You have to build a relationship with your fans to really engage them. How can you build a relationship with your fans? A relationship in real life is all about give and take, so how can we translate that to online relationships between your Facebook page and your fans? It all starts with building a dialogue. There aren't any good relationships that don't have meaningful conversations. You have to ask questions, and want to hear the answers, and then respond to those answers. Keep in mind, not everyone is going to agree with everything you say. That's another thing about relationships. There are always going to be some points of disagreement. It's how you go about responding to and resolving those problems that will determine whether your relationship with those fans will cont

The Five Elements Every Medical Blog Needs

Blogging has become a vital part of the medical industry’s marketing strategy, so much so that it’s rare to see a hospital, pharmaceutical company, or even a private LASIK clinic without a blog of their own. But having a blog alone isn’t going to set you apart from the thousands of other medical bloggers you’re competing with to gain rank. To maximize your blog’s potential, you’ll need the following elements. From author bylines to social-media-ready images, incorporate these elements to give your blog the extra boost. Your marketing will be more effective, your readers will be more responsive, and your business will thrive!  Comments Section Many medical practices stray from including a comments section on their blog because they fear bad publicity, not complying with HIPAA policies, or both. Furthermore, comments allow spammers and self-promoters of all kinds to write in their own messages, plague your blog with unwanted links, stir up controversy, and so on. Needless

3 Simple Ways Your Dealership Can Monitor Online Reviews

The success of your business now lies in the hands of your customer. Today, aside from providing their thoughts on your business through word of mouth marketing, they’re also taking to popular social media sites and online review sites to share their opinions, and these opinions can have a major impact on your business. It’s extremely important that your dealership start monitoring online review sites like Edmunds and DealerRater to ensure that your business is successful. By monitoring online review sites, you can learn exactly how your customers feel about your dealership, and you can also use the information to learn if there are areas that need improvement. Most dealerships ignore monitoring review sites because they feel as if it’s too time consuming, but the following are three simple ways that your dealership can start to successfully monitor online review sites. 1. Claim your business. Each and every online review site allows you to claim your business on its

Social Media: Revolutionizing Business

Over the last 20 years, with the invention and popularization of the Internet, the traditional mediums that companies used to advertise, inform, and simply connect with their consumer base have change drastically.  In fact, the traditional organization of a business has also been revolutionized.  Now there are thousands of businesses that are run out of individual homes, forgoing the typical brick-and-mortar companies that were abundant before the Internet.  For example, my friend's neice just started her own business online at a site called  etsy.com .  This brilliant idea for a website allows users to have their own “shop” wherein they are able to sell vintage and/or handmade items.  Because of this, potentially millions of stay-at-home moms, craft makers, and people with hobbies making things can actually make a profit doing the things they love to do—without leaving the house. Social Media-Leveling the Playing Field: Normally a business would have a marketing manager in

How to increase business productivity on a tight budget

Practical tips to help make the most of your business even when faced with cutbacks or a tight budget.   One of the biggest challenges facing small and medium businesses is how to manage growth when the market isn't working in your favour.  At the end of the day, it's all about looking at your budget from a new angle and making smart decisions about the best way to use it - that way you can keep your business on track and stimulate growth even in a difficult economic climate.  But how? Take a look at a few practical tips to maximise the potential of your business and stretch your budget as far as it can go…  Trim the edges:  When you're trying to stretch every last penny, looking for ways you can trim down on expenses can go a long way. You might be surprised at the money you could save by implementing a few simple changes. Areas to consider include: Travel expenses - how much are your employees travelling, and is it absolutel