Monday

Why a Business Consultant is Important for Business Success



As an old saying goes, "opening a business is easy and keeping it running is an art". However, this art could be risky and tricky at times and not everyone will be able to keep up with the heat whenever things become tough. In case your business strategies do not seem to work as you expect them to, working with a business consultant is one of the most important result oriented strategies to adopt as it could (I say it could as there are many factors to consider) help you realize your goals and experience tremendous success. Business executives and managers are normally trained to handle different business challenges but some times things could get out of hand therefore demanding a different safe pair of hands to stir your company to greater heights of success and profitability.
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When sailing through troubled business waters, trial and error is never an option. You need strategies and ideas that are going to work and deliver the desired results. A business consultant comes highly recommended during such time as he or she will help come up with useful ideas, strategies and perspectives that will help stir your business towards success. As an outsider, he or she will be able to give your business a different approach without any emotional attachment and this is always good for the success of your organization. 

Business consultants, who are they and what is their work?

It is good to understand the role of a business consultant before taking the step of hiring one. This will help you to understand the qualities of a good consultant while at the same time enlightening you on the benefits of the person on whom you intend to spend your money on. So, what is the work of a consultant?
  • First, they help business and companies to achieve their goals by first of all analyzing the existing challenges. This helps them to formulate plans and strategies that should help the business to perform successfully as they navigate the challenges and overcome the competition in the market. 
  • They also inject fresh breath and ideas into the business thus bringing in a sense of passion and zeal that is necessary in the achievement of the set goals and aspirations. 
  • Business consultants also help organizations they work with by training the staff members to align them with the business expectations thus making it easier for the organization to maneuver through the troubled tracks.

While this is the case, it is important to understand that successful business consultancy transcends a few degrees and talk. It is more about results and a good consultant must be able to show his or her experience as this is the only way that will give an assurance of suitable results. A good business consultant should therefore act as a catalyst that will help accelerate efficiency in the organization thus yielding satisfying results to his or her client.

Advantage of working with a consultant

One of the greatest advantages is that consultants bring a vast knowledge of the business world into your organization. This therefore provides your management team with valuable plans and strategies that will help beat your competition in the industry. As they study the prevailing challenges, business consultants go beyond diagnosis to providing touchable solutions that will help your business to succeed.  It is always important to consider hiring a business consultant as this brings an outsider’s perspective into your business thus giving you something to work with in order to achieve your business objectives. 



Chau Yap is a professional business consultant and business planner. He has been working many years and helped more than thousands of business growth.

Tuesday

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Wednesday

5 Ways To Use Social Media To Launch A Book


-Have a Book Cover Designing Contest
Although it hasn't been used too often, this technique can go a long way in generating interest around your book, and chances are, you'll probably be able to get yourself a variety of book cover designs to choose from.

Everybody loves a good contest, and it's one of the best ways to capitalize on the ‘viral’ factor of social networks. Just set the ball rolling by convincing some of your friends to put the details up as their status or tweet about it, and watch the ripple effect take place. Make sure your contest page has some details about the book - putting up a couple of extracts from the book will help you gather more interest around the book.

-Lure the movers and shakers
The first step in this technique involves finding the so called ‘movers and shakers‘ in your genre of books i.e. the bloggers and reviewers who have large fan followings. Once you have identified them, try getting them to review your book or even just tweet about it - you could offer them a few free copies or send them the first chapter and ask if they'd like to see the rest. However, if you do follow this technique please remember there's a fine line between 'luring' and ‘spamming - make sure you don't cross it.

-Don't be afraid to promote yourself
Blog, promote, use Zinzz for share, advertise yourself... do whatever it takes to get yourself heard. Don't be afraid of coming across as annoying or narcissistic. If you genuinely believe your book has what it takes, then you shouldn't be afraid to let that fact be known. Having a tumblr or vlog is a great way to promote yourself and your book.

Another great idea is to just tweet and blog about stuff that interests you - if you create a famous internet persona for yourself, people will automatically read your book.

-Release extracts
Imagine this - an extract from your book flying around Twitter and Facebook, being commented on, shared, and debated. It's one of the easiest ways to generate excitement around your book because it requires almost no effort on your part except for selecting the right extract from your book. Ensure that the extract is posted online in such a manner that it lends itself to sharing - this is one place where those annoying share buttons linked to multiple social networks is essential.

-Make sure purchasing online for your customers is easy
This is absolutely essential if you really want to leverage the power of a social network. Imagine this situation - someone reads an extract from your novel on Facebook, decides they want to buy it, looks on all the online stores doesn't find it, makes a mental note to buy the book the next time he sees a bookstore, and never thinks of the books again.

To really use social networks to your advantage, you must ensure that your book is available for those who want to buy it on an impulse - otherwise there's a large chance they'll just forget about it. Ideally this would mean that your book can be purchased in both paperback hardcover and eBook format online, and is available at all the major online retailers.
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This is a guest post by Fabian Thunder. Follow him on twitter.