Wednesday

5 Essential Tips You Will Need to start an Online Business


Starting an online business is ideal for anyone seeking to tap into billions of dollars changing hand everyday.  The internet business frontier has a great deal of potential and if approached properly could easily transform your life. To start an online business however, you will need to understand a few tips that are essential for success.

This article discusses 5 important tips that will help anyone seeking to launch into internet business and make a substantial income. As you read these tips, it is important to understand that running this kind of business is not easy but this does not mean it is impossible. You can succeed where millions of other online marketers have succeeded.

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Starting online business tips


  • Decide on your products or services
While this might sound as an obvious step, it is important to consider a few factors before launching into an online business. There are a few rules that will help guide you through this process. For example, do you need to ship any products and does the shipping cost make sense for the business? How is the competition around the product or service you need to offer? Are you able to offer competing deals at a better price and greater convenience? Do you have a reliable source for these products? You can look for products that are demand and consider services that need to accompany them and which could also fetch you some good money.

  • Build your own website or online store
While it is not entirely important to have your own website, having one will go a long way in helping you start an online business. You can also get a free online e-commerce platform that helps you start selling products and services online. Your website should be designed professionally thus allowing it to bring the necessary conversion as this is an important factor affecting online sales. Don’t go for an outdated website as this will affect your business greatly. Always remember, people are influenced by what they see and hear and therefore you should aim for this at any given time.

  • Market your products and services
Once you have the necessary products and a website or online store, the next this will be to drive traffic your way. This can only happen if you advertise your site using different avenues such as the social media and different search engines such as Google and Bing. This will require knowing exactly what people are looking for in relation to your products and services and you can do this using Google Adwords. Once you establish the right keywords, the SEO content will be an ideal way of advertising. Advertising will drive audience traffic to your site with the possibilities of conversion into frequent customers.

  • Establish payment methods
To sell online, you will need a payment method through which your customers can pay for the products and services you offer. You can choose different methods such as paypal.com, skrills or credit cards among others. The methods of choice should be part of your online store allowing clients to pay whenever they wish to buy from you.

  • Create a fun-base
As you sell your products and services, it is advisable that you consider building a community around your business. The social media coupled with quality products and services can easily help you achieve this easily. You can use platforms such as Twitter or Facebook as you engage closely with your audience. You should use the platform to understand your customers’ needs and know how best to address them.

Starting an online business does not need to be expensive and in fact you will find it cheaper as compared with offline businesses. You do not need to pay utility bills, rent and other charges needed to operate a business. 



Marina is a well skilled writer on online business issues. She has provided formula on how to start online business at CampbellMcPherson.com here.

Tuesday

The next step after an employee survey: Action planning


The use of employee engagement surveys should help organization’s leadership to come up with a proper employee engagement program. It is always good to analyze and measure employee satisfaction and employee engagement if you are to improve the working conditions and atmosphere in your organization. It is however sad to note that despite the much time and money spent conducting employee surveys, many organizations to not move towards engagement and thus do not get any meaningful results as required. 


For any employee engagement survey to drive business results there is need to follow it up with a clear action plan and implementation. The action plan should be measurable and there should be follow-up which in return will bring increased productivity in the company. The action part of the survey should also be developed carefully and professionally to avoid aborting the objectives in place. 

How an action plan should be handled

To begin with, there should be clear communication between the individual managers and their team members. This communication will help the employees to own the process which is a recipe for success. Action planning should be approached one point at a time starting with the most critical points based on survey analysis. It is advisable that employee surveys should be conducted regularly or annually to allow for step by step improvement of the situations that might be affecting employee morale and output. It is good to include all the involved parties in the action plan stage if success is to be achieved. 


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How action planning should be handled for success

Review the survey results: - The first step towards a successful action plan should be to review the survey results with other management staff. This will give clarity to the survey theme helping the management to understand the organization’s key strengths and weaknesses that need to be improved on. 

Communicate results and review with employees: - Sharing the summary with the employees will help them know that their voices were not ignored. It will also help prepare them for the action plan. It is always important to assure the employees that their contributions are appreciated while at the same time preparing them for the process ahead.

Appoint a process coordinator: - There should be someone responsible for the action planning process and this person should be in human resources department. It is also important to come up with a task force team that will help handle any major issues that come up in the report. 

Come up with specific and clear goals: - One of the best ways to measure your action plan implementation should be to set clear goals on what needs to be improved in the organization based on the report. The goals should be measurable and specific and should have particular implementation time frame otherwise nothing concrete will happen.

Let every employee know their part: - The action planning stage will not only affect and involve the management but employees as well. It is good to give clear communication that will prepare employees for any expected changes while at the same time setting clear accountability requirements as part of action planning process. 

It is important to follow-up on the action plan process closely to ensure that everything is happening as it should. Additionally, there should be regular evaluation to measure the success of your action plans. This should be followed or accompanied by other surveys to see what more ought to be improved for better results. 



Ripa is a well-acknowledged and regular writer on Business planning and actions. Here she has explained action planning on employeeengagement surveys. See further details here EmployeeSurveyToolkit.com

Monday

Why a Business Consultant is Important for Business Success



As an old saying goes, "opening a business is easy and keeping it running is an art". However, this art could be risky and tricky at times and not everyone will be able to keep up with the heat whenever things become tough. In case your business strategies do not seem to work as you expect them to, working with a business consultant is one of the most important result oriented strategies to adopt as it could (I say it could as there are many factors to consider) help you realize your goals and experience tremendous success. Business executives and managers are normally trained to handle different business challenges but some times things could get out of hand therefore demanding a different safe pair of hands to stir your company to greater heights of success and profitability.
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When sailing through troubled business waters, trial and error is never an option. You need strategies and ideas that are going to work and deliver the desired results. A business consultant comes highly recommended during such time as he or she will help come up with useful ideas, strategies and perspectives that will help stir your business towards success. As an outsider, he or she will be able to give your business a different approach without any emotional attachment and this is always good for the success of your organization. 

Business consultants, who are they and what is their work?

It is good to understand the role of a business consultant before taking the step of hiring one. This will help you to understand the qualities of a good consultant while at the same time enlightening you on the benefits of the person on whom you intend to spend your money on. So, what is the work of a consultant?
  • First, they help business and companies to achieve their goals by first of all analyzing the existing challenges. This helps them to formulate plans and strategies that should help the business to perform successfully as they navigate the challenges and overcome the competition in the market. 
  • They also inject fresh breath and ideas into the business thus bringing in a sense of passion and zeal that is necessary in the achievement of the set goals and aspirations. 
  • Business consultants also help organizations they work with by training the staff members to align them with the business expectations thus making it easier for the organization to maneuver through the troubled tracks.

While this is the case, it is important to understand that successful business consultancy transcends a few degrees and talk. It is more about results and a good consultant must be able to show his or her experience as this is the only way that will give an assurance of suitable results. A good business consultant should therefore act as a catalyst that will help accelerate efficiency in the organization thus yielding satisfying results to his or her client.

Advantage of working with a consultant

One of the greatest advantages is that consultants bring a vast knowledge of the business world into your organization. This therefore provides your management team with valuable plans and strategies that will help beat your competition in the industry. As they study the prevailing challenges, business consultants go beyond diagnosis to providing touchable solutions that will help your business to succeed.  It is always important to consider hiring a business consultant as this brings an outsider’s perspective into your business thus giving you something to work with in order to achieve your business objectives. 



Chau Yap is a professional business consultant and business planner. He has been working many years and helped more than thousands of business growth.