Features the current tips, ideas, strategies on online money making. Helpful tips for those willing to make money from home.
Tuesday
Wednesday
5 Ways To Use Social Media To Launch A Book
-Have a Book Cover Designing Contest
Although it hasn't been used too often, this technique can go a long way in generating interest around your book, and chances are, you'll probably be able to get yourself a variety of book cover designs to choose from.
Everybody loves a good contest, and it's one of the best ways to capitalize on the ‘viral’ factor of social networks. Just set the ball rolling by convincing some of your friends to put the details up as their status or tweet about it, and watch the ripple effect take place. Make sure your contest page has some details about the book - putting up a couple of extracts from the book will help you gather more interest around the book.
-Lure the movers and shakers
The first step in this technique involves finding the so called ‘movers and shakers‘ in your genre of books i.e. the bloggers and reviewers who have large fan followings. Once you have identified them, try getting them to review your book or even just tweet about it - you could offer them a few free copies or send them the first chapter and ask if they'd like to see the rest. However, if you do follow this technique please remember there's a fine line between 'luring' and ‘spamming - make sure you don't cross it.
-Don't be afraid to promote yourself
Blog, promote, use Zinzz for share, advertise yourself... do whatever it takes to get yourself heard. Don't be afraid of coming across as annoying or narcissistic. If you genuinely believe your book has what it takes, then you shouldn't be afraid to let that fact be known. Having a tumblr or vlog is a great way to promote yourself and your book.
Another great idea is to just tweet and blog about stuff that interests you - if you create a famous internet persona for yourself, people will automatically read your book.
-Release extracts
Imagine this - an extract from your book flying around Twitter and Facebook, being commented on, shared, and debated. It's one of the easiest ways to generate excitement around your book because it requires almost no effort on your part except for selecting the right extract from your book. Ensure that the extract is posted online in such a manner that it lends itself to sharing - this is one place where those annoying share buttons linked to multiple social networks is essential.
-Make sure purchasing online for your customers is easy
This is absolutely essential if you really want to leverage the power of a social network. Imagine this situation - someone reads an extract from your novel on Facebook, decides they want to buy it, looks on all the online stores doesn't find it, makes a mental note to buy the book the next time he sees a bookstore, and never thinks of the books again.
To really use social networks to your advantage, you must ensure that your book is available for those who want to buy it on an impulse - otherwise there's a large chance they'll just forget about it. Ideally this would mean that your book can be purchased in both paperback hardcover and eBook format online, and is available at all the major online retailers.
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This is a guest post by Fabian Thunder. Follow him on twitter.
Monday
Engaging On Facebook Is About Relationships
You've probably heard that success using Facebook is about engaging with your audience, but what does that really mean? Engagement doesn't just mean getting likes and shares. You have to build a relationship with your fans to really engage them.
How can you build a relationship with your fans?
A relationship in real life is all about give and take, so how can we translate that to online relationships between your Facebook page and your fans? It all starts with building a dialogue. There aren't any good relationships that don't have meaningful conversations. You have to ask questions, and want to hear the answers, and then respond to those answers.
Keep in mind, not everyone is going to agree with everything you say. That's another thing about relationships. There are always going to be some points of disagreement. It's how you go about responding to and resolving those problems that will determine whether your relationship with those fans will continue to grow.
Give to your fans
Make sure you're giving your fans something in return for their liking you. Share information with them, and give them your time and attention. Far too many Facebook pages are run by folks who rarely do more than just make posts and then leave. That's just like asking your friend how their day was and then completely ignoring their answer. Most likely, you won't have that friend for very long. You need to engage your fans.
If you can offer a special deal or inside information to your Facebook fans, that's a great way to give something back to them. They will respond with gratitude, and they'll also look forward to seeing your next post or update.
Don't be too promotional
No one likes hanging around with someone who is constantly trying to sell them something. The same is true on social media. Being too promotional can drive people away. Everyone wants to feel they're valuable for more than what they can spend from their wallets. Show appreciation when folks engage with you, when they share your posts, and even when they offer constructive criticism.
Every good relationship is built on a foundation of trust, caring and communication. Be open and clear, and you'll gain trust. Show fans you care about them, and they'll care more about you in return. And always keep the lines of communication open, even when you aren't hearing quite what you want to hear, because that is what a good relationship is all about. There are some people who will hack Facebook likes but they aren’t getting true engagement when they do this.
What tips do you have for increased engagement on your Facebook?
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Karen Barkan is a social media manager and guest blogger on social media topics. Read more and learn how you can improve your Facebook pages.
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