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3 Simple Ways Your Dealership Can Monitor Online Reviews

The success of your business now lies in the hands of your customer. Today, aside from providing their thoughts on your business through word of mouth marketing, they’re also taking to popular social media sites and online review sites to share their opinions, and these opinions can have a major impact on your business. It’s extremely important that your dealership start monitoring online review sites like Edmunds and DealerRater to ensure that your business is successful. By monitoring online review sites, you can learn exactly how your customers feel about your dealership, and you can also use the information to learn if there are areas that need improvement. Most dealerships ignore monitoring review sites because they feel as if it’s too time consuming, but the following are three simple ways that your dealership can start to successfully monitor online review sites. 1. Claim your business. Each and every online review site allows you to claim your business on its

Social Media: Revolutionizing Business

Over the last 20 years, with the invention and popularization of the Internet, the traditional mediums that companies used to advertise, inform, and simply connect with their consumer base have change drastically.  In fact, the traditional organization of a business has also been revolutionized.  Now there are thousands of businesses that are run out of individual homes, forgoing the typical brick-and-mortar companies that were abundant before the Internet.  For example, my friend's neice just started her own business online at a site called  etsy.com .  This brilliant idea for a website allows users to have their own “shop” wherein they are able to sell vintage and/or handmade items.  Because of this, potentially millions of stay-at-home moms, craft makers, and people with hobbies making things can actually make a profit doing the things they love to do—without leaving the house. Social Media-Leveling the Playing Field: Normally a business would have a marketing manager in

How to increase business productivity on a tight budget

Practical tips to help make the most of your business even when faced with cutbacks or a tight budget.   One of the biggest challenges facing small and medium businesses is how to manage growth when the market isn't working in your favour.  At the end of the day, it's all about looking at your budget from a new angle and making smart decisions about the best way to use it - that way you can keep your business on track and stimulate growth even in a difficult economic climate.  But how? Take a look at a few practical tips to maximise the potential of your business and stretch your budget as far as it can go…  Trim the edges:  When you're trying to stretch every last penny, looking for ways you can trim down on expenses can go a long way. You might be surprised at the money you could save by implementing a few simple changes. Areas to consider include: Travel expenses - how much are your employees travelling, and is it absolutel