The success of your business now lies in the hands of your customer. Today, aside from providing their thoughts on your business through word of mouth marketing, they’re also taking to popular social media sites and online review sites to share their opinions, and these opinions can have a major impact on your business. It’s extremely important that your dealership start monitoring online review sites like Edmunds and DealerRater to ensure that your business is successful. By monitoring online review sites, you can learn exactly how your customers feel about your dealership, and you can also use the information to learn if there are areas that need improvement. Most dealerships ignore monitoring review sites because they feel as if it’s too time consuming, but the following are three simple ways that your dealership can start to successfully monitor online review sites. 1. Claim your business. Each and every online review site allows you to claim your business on its
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