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5 Ways To Use Social Media To Launch A Book

-Have a Book Cover Designing Contest Although it hasn't been used too often, this technique can go a long way in generating interest around your book, and chances are, you'll probably be able to get yourself a variety of book cover designs to choose from. Everybody loves a good contest, and it's one of the best ways to capitalize on the ‘viral’ factor of social networks. Just set the ball rolling by convincing some of your friends to put the details up as their status or tweet about it, and watch the ripple effect take place. Make sure your contest page has some details about the book - putting up a couple of extracts from the book will help you gather more interest around the book. -Lure the movers and shakers The first step in this technique involves finding the so called ‘movers and shakers‘ in your genre of books i.e. the bloggers and reviewers who have large fan followings. Once you have identified them, try getting them to review your book or even just

Engaging On Facebook Is About Relationships

You've probably heard that success using Facebook is about engaging with your audience, but what does that really mean? Engagement doesn't just mean getting likes and shares. You have to build a relationship with your fans to really engage them. How can you build a relationship with your fans? A relationship in real life is all about give and take, so how can we translate that to online relationships between your Facebook page and your fans? It all starts with building a dialogue. There aren't any good relationships that don't have meaningful conversations. You have to ask questions, and want to hear the answers, and then respond to those answers. Keep in mind, not everyone is going to agree with everything you say. That's another thing about relationships. There are always going to be some points of disagreement. It's how you go about responding to and resolving those problems that will determine whether your relationship with those fans will cont

The Five Elements Every Medical Blog Needs

Blogging has become a vital part of the medical industry’s marketing strategy, so much so that it’s rare to see a hospital, pharmaceutical company, or even a private LASIK clinic without a blog of their own. But having a blog alone isn’t going to set you apart from the thousands of other medical bloggers you’re competing with to gain rank. To maximize your blog’s potential, you’ll need the following elements. From author bylines to social-media-ready images, incorporate these elements to give your blog the extra boost. Your marketing will be more effective, your readers will be more responsive, and your business will thrive!  Comments Section Many medical practices stray from including a comments section on their blog because they fear bad publicity, not complying with HIPAA policies, or both. Furthermore, comments allow spammers and self-promoters of all kinds to write in their own messages, plague your blog with unwanted links, stir up controversy, and so on. Needless